Tuesday, December 21, 2004

iPodder.org : What is podcasting?

iPodder.org : What is podcasting?

If you haven't yet heard about it, you should pay close attention. This is going to be big...for YOU.

I first heard about a week ago from Mike Stewart who is preparing some software and hardware to support people wanting to podcast.

Today, NPR (National Public Radio) did a piece on it. Adam Curry (the former MTV VJay) is the major cheerleader for this new concept.

It's like syndicating RSS feeds except that they are AUDIO feeds instead. Although they're handled very much like normal RSS feeds, they DO require a special form of RSS (2.0 with enclosures) and the primary difference is that the latest software will automatically download your subscriptions right to your ipod or similar device.

How is this good for you? Two ways. For one, if you've got something to say, you'll get through to a lot more people using audio than the printed word.

The second way you will benefit is by using it to educate yourself. Personally, I believe in constant self-education. I've been doing it for years. And the most effective way I've found is listening to audio cassette tapes. Of course, the CD and CD/Mp3 have pretty much replaced the cassette but the principle is the same.

However, what makes things so much different today is that with an ipod or similar device, you can actually carry around your entire audio library and have access to whatever you want, whenever you want, wherever you are. Now that's powerful.

The best audio program I've ever learned from was Newstrack's Advertising Classics which contained 8 classics on 16 audio cassette tapes and although the company has gone out of business and you can't get it on CD, you can still get the audio cassette tape set from TWI Press.

So, if you get the audio cassettes and read them into your computer you can then convert them into Mp3 and add them to your ipod. Of course, this has nothing to do with podcasting but when you add this type of material to your ipod and then add some solid content about things like the latest on traffic generation and product creation and traffic conversion/copywriting...you have an almost ideal learning laboratory that you can carry around with you wherever you go.

This assumes the availability of good content. Maybe YOU can be the one to provide it, if you've got something valuable to impart.

Whether you do or not, you can use it to self-educate and if you do that, it's only a matter of time before you'll be the one providing the good content. That leads to a following and that leads to prosperity (=$$$$$).

Start with the ipodder site above. A search on Google will turn up a lot of valuable information about what you'll need to make it work for you.

Carl Galletti