Tuesday, November 09, 2004

Examples of Really Good Bullets

The Robert Collier Letter Book by Robert Collier

Bullets are seductive. They get you to want the product...IF they are done well. Writing really good bullets is a skill you should master if you want to convert your prospects (i.e., lookey-lous) to customers/clients.

So, studying good bullets can really help the sales on your site. I've seen a change in bullets multiply sales by 20 and 30 times. That's a big difference.

Here's a place you can see some really good bullets to study:
The Robert Collier Letter Book by Robert Collier

About a third of the way down the page you'll see:
"Just look at what you'll learn in its pages...."

Just below it is a box that has dozens of bullets you can study.