Sunday, October 19, 2003

Alright. I've given up. Since I haven't come out with a newsletter in some time I've decided to blog it...

What's that? Well, if you don't know it's this thing I'm writing here and publishing on one of my web sites. Sort of like a journal. Very much like a newsletter except that I can come out with it whenever I want -- which probably means you're going to get a lot more out of it than you would if you wait for me to "publish" a newsletter via email.

Besides, with all the spam nowadays and the censorship of perfectly good words like "free" and such, email is starting to look like an endangered species.

I won't make any predictions. Personally, I'd hate to see it go and I really don't think it will but something has to happen.

I heard one rumor that email would not be free in the future. You'd be charged for it. That's to eliminate the "spam."

Then there's that other rumor that a lot of the spam is actually being put out by people running the net and who would profit handsomely if they started charging for email. It's sort of like being an anti-virus software company that creates viruses to increase profits.

You see how I can easily ramble on in one of these things. So, let's get back to marketing...

I feel I have to say something profound in this, my first blog. But alas, the pressure is too much. I think I'll just say something not profound about marketing. Here it is:

Whatever business you're in, you're in the marketing business. That's whether you like to admit it or not. That's nothing new if you've studied Jay Abraham.

But here IS something new. Whatever business you're in, if you're not Internet marketing savvy, you can expect to be out of business in the not too distant future.

The Internet has already changed everything. It's just a matter of time. I can remember when it first really hit me. I was making a u-turn in New Jersy, around the area of Jackson (which is where the Great Adventure theme park is located). My gaze fell upon a VW microbus covered with all kinds of words. I don't remember what they were about. But what I DO remember is that smack dab in the middle of the bus was it's URL. "Dang" I said, "there's a VW mircobus with it's own web site." I guess that was about 1996 or so.

If that bus could have it's own web site, anyone could.

That alone doesn't prove my point. But there's not enough room in this issue to cover the subject. We'll be covering it in detail in future installments.

Anyway, just remember, anyone can have one.

I've got about 90 so far. Web sites, that is, not VW microbuses. Not all of the sites are active. But they are all hosted. I have my own server which hosts all of the sites except this one.

Which brings up another thing. I'm looking for an INTERN. Actually, what I'm calling a VIRTUAL INTERN. That's someone who can work out of his/her own house or whatever and do work for me.

What does it pay? Hey, where you been? Interns don't get paid. They work for the experience. I know my son, Christopher, did an internship with the Secret Service between his junior and senior years in college. Did he get paid? Heck no. In fact, good ole dad had to give him money for gas to commute back and forth, not to mention car insurrance, etc.

So, if the US federal government doesn't pay interns, I can't imagine why I should. They've got a lot more money than I do.

Anyway, my intern(s) will get to work beside a copywriter/Internet marketer and learn a lot more than working anywhere else. That's valuable. Plus, they'll get lots of software and ebooks that would cost them a fortune to buy but, because of the projects I'll have them working on, they'll have access to the stuff I've paid thousands of dollars acquiring the rights to.

So, if you know of anyone, have them CALL me at: 928-649-2407.

I don't have a strict list of qualifications but I do have a wish list. Here it is:

It would be real handy if the intern knows how to create web pages. In fact, I think it would be a necessity. You'd have to convince me hard otherwise. That's because a lot of what I need is to have someone create the actual web sites from my designs. It would be helpful if they knew/had Dreamweaver -- which is what I use.

You need to get stuff DONE. Look, I'm great at creating projects to do but right after I create them I lose interest unless someone is there to remind and prod me. Best, if that person can carry the torch and finish the job. That would REALLY be valuable to me. That intern might actually find himself or herself with a real paying job with me.

Anyway, if you're interested. Call me.

Until the next blog...

My Very Best to You,
Carl Galletti